Port Harcourt and Abuja will experience
the best of entertainment as NOW MUZIK
EVENTS & PROMOTIONS, one of the leading entertainment promotion outfits
in the country, storms the cities with Away
and Beyond concert.
The concert, which is a joint production with
Hypertek, is one of the platforms to promote 2Face’s album.
Efe Omoregbe, MD/CEO, NOW MUZIK EVENTS & PROMOTIONS explained, “Touring
is a very important aspect of promoting an album or an artiste. We’ve had the
tradition of pushing out works and following with tours.
“2Face’s first two albums with us was backed up with
a six-city tour. At NOW MUZIK EVENTS
& PROMOTIONS, we follow album launch with extensive tours for a maximum
impact on the artiste’s fans."
This is the rationale behind the Away and Beyond tour which is kicking
off in Port Harcourt and Abuja on June 8 and 10 respectively after a successful
album launch event last month.
The leading promotion outfit has promised that they
are committed to promoting the 2Face album under the touring platform in the
next couple of months and it is not going to be just Away and Beyond concerts in the cities.
“We have also lined up dates for other events like
album release party and club gigs. These events are not limited geographically
as we would tour other West African countries, Europe and America.
“This would afford fans to have a healthy, exciting
and unforgettable interaction with the Legend, 2Face. Wherever you may be, NOW MUZIK EVENTS & PROMOTIONS will
get the Away and Beyond to you,” Efe
promised confidently.
The guest performances at the concerts include, but
not limited to, Timi Dakolo, J. Martins, D’Beat, Sunny Neji and Faze.
Andre Blaze and Spaceman will host the Port Harcourt
show while Abuja would be anchored by Matilda Duncan and Willy Willy.
NOW
MUZIK EVENTS & PROMOTIONS also afford
artistes who are not on the label of the parent company, NOW
MUZIK, the opportunity of reaching out effectively
rather than wait for rare tour trains in the country.
It would be recalled that in the 90s, they took artistes and their albums to various cities through the
popular Rhythm Riot Tours. The tour featured 2Face, Sunny Neji,
Eedris Abdulkarim, Obiwon, Nigga Raw, Freestyle, Ruggedman, Niyola, Tony
Harmony and P square.
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