CRYSTALS BAND EMBARK ON ELEVATED CLUB TOUR

Chart topping Nigeria's boy and girl band, Crystals, in promotion of their Elevated album are embarking on a club tour across Lagos.

The tour which is a production of Now Muzik and Now Muzik En.Core will kick off on the 3^rd of April and end on the 6^th of April.

The clubs on the list are; Sub 69 Lounge, Magodo, Ember Creek, Ikoyi , Embarssy Lounge, Akoka and The Place, Lekki, respectively.

The band is also preparing for the campus connect tour with 2face Idibia.

THE NIGHT CRYSTALS GOT ‘ELEVATED’ AT INDUSTRY NITE

An amazing album launch party produced by Now Muzik for the 2012 Star Quest Winners Crystals which held on the 20^th of February at Industry Nite has no doubt convinced a good number of music lovers and critics that the band is gradually carving a niche for themselves  in the Nigerian Music Scene .

The event which was powered by Spinlet and The Beat 99.9 FM was well attended by people of all age groups and works of life and kicked off with performances by some upcoming artistes. Astounding performances by rappers; Efa and Butafly and a live performance by D’Beat (2011 Star Quest winners) further spiced up the occasion, While fast rising pop sensation, Seyi Shay thrilled the crowd with her latest  single, ‘No Lele’ .

The most interesting part of the night was when Crystals band was called to the stage, the loud ovation indicated that the audience already knew what to expect and Crystals did not fall short of expectation. Their live performance was mesmerizing and hitch-free as they sailed smoothly from song to song with second to none vocal dexterity and control. The crowd was thoroughly entertained and some were seen on their feet in an effort to get a glimpse of the young stars energetic performance. 

When asked what he thought about the show, an attendee readily said; “This is one of the best Industry Nite performances I have witnessed, it easily would have passed for a mini-concert, I had so much fun and my respect for Crystals just doubled”. 

Among those that partied with Crystals were some producers on the Elevated project; Spyke, Samklef, Nathaniel, OJB Jezreel and Phat E. Lynxx, Rocksteady and Praiz were also among the celebrities sighted having a good time.

According to Tjina Ajayi of Now Muzik Management, “The Elevated album launch was way beyond our expectation, the turnout was massive and encouraging. Fans, family and friends came in from different states to support Crystals. The work has only just begun as Crystals will be working tirelessly to promote the Elevated album and will also be touring with 2face on his campus connect tour which is scheduled to kick off in soon”.

                                

 

INTERVIEW : "Campus Connect will bring 2face and his campus fans closer", says Efe Omorogbe

Efe Omorogbe

Efe Omorogbe speaks on the upcoming 2face Campus Connect, an initiative targeted at bridging the gap between 2face and his numerous fans on Nigerian campuses.

 

Need for Campus Connect

We are taking initiative to produce Campus Connect because over the years, we have received a  deluge of requests from promoters, student union and departmental organisations. A lot of people have been interested in booking 2face for gigs on campus for years.

Sometimes, for logistics reasons, issue of availability and some other reasons, it just hasn’t happened and as these requests get turned down, we are aware there is growing dissatisfaction.

There is also the possibility of creating a gulf between 2face and the fans. So, we decided to take this initiative to establish the connection between him and fan base on campus.

Objective of Campus Connect

The overall objective is to ensure that we bridge the gap, find a solution to all the inherent problems that made it impossible for 2face to tour campus circuits in the last five years.

Partners

We are working with Hypertek, Soundcity and NM En.core

Connection between Campus Connect & PPP (Promote Peace Project)

Not exactly! One, basically is targeted at assuaging hunger of campus community to see 2face perform within the confines of their school as opposed to coming to an event centre to eatch him perform.

The second is absolutely way beyond music. The Promote Peace Project is a social responsibility initiative of ‘2face Idibia Reach Out Foundation’. It is a project he is embarking upon to foster peace in Nigeria particularly at a time like this.

Feed Back

It has been very impressive. The industry is agog, the voting is on and people are calling to be a part of it. There is a high level of excitement out there. It is the least you can expect from a 2face project.

Expectations from Now Muzik

We are here for the long term. We would do what we have always done; we would stick there, we would always be a part of the solution and not the problem.

We would continue to make our contribution toward growing a vibrant music industry and creating a support structure. We are striving to increase the quality of service we render to our clients.

NM Recordings will get a lot more active from the release of Crystals album in February 2013. There is going to be a long list of releases from NM Recording as a label over the next couple of months.

My only guarantee is that we are going to get better.