By Efe Omorogbe
It was a long wait. And
it wasn’t my first call. I had made repeated attempts to have a face-to-face
chat with the “witch doctor” but it was instantly obvious it wasn’t going to
come easy. Too many people, too many far more important people made these daily
visits to the Mecca and the chances of a small time writer/ producer and minor
league talent manager/ label exec were always going to be paper thin.
Eventually I got my
chance to meet Edi Lawani – the Edi Lawani. It was a brief meeting. It had to
be brief. Industry heavyweights too numerous to mention were waiting to see the
go-to guy for all kinds of reasons and I felt a mix grill of relief, excitement
and anxiety when the receptionist muttered “Oga will see you next”. Then the
process began.
Edi Lawani apologized for
the long wait and repeated fruitless visits I have had to endure. I was stunned
by his humility. He was Edi Lawani, the industry guru and I was but a small fry
with a big dream. This was in ’97 and I was fresh out of Unilag. Everyone I
spoke to about my plan to grow a major league label and management outfit
directed me to Edi Lawani, at Oremeji.
They all appeared 100%
certain he was the one guy that can point me in the right direction. I had heard
quite a bit about him and was convinced I was pursuing an aging guru who had
come to cut the image of mythical Atlas in my head. It was the first shocker
when I first saw him, a good number of visits before I got my 5-minute talk
time. He looked way too young for his “showbiz age”. Now here he was,
apologizing to me. OK! What’s next? He asked me a couple of random questions,
busied himself with some other stuff like he wasn’t quite paying attention and
asked me to pick up a form from the receptionist. I did. I was required to fill
out the form and pay a registration fee for consultancy services. I filled out
the form in a flash but struggled terribly to raise the balance payment for the
fee. On one of my knowledge- tapping sessions, I tried to apologize for the
delay in the payment. He simply smiled and said “Efe, I didn’t forget there was
payment outstanding. I have left an instruction that no one should accept
payment from you here. The fee was just something to scare away unserious time
wasters because I am of the opinion that the value one places on anything is
directly proportional with what one is willing to sacrifice for it”. Poignant,
those words and they stuck. I have found a more succinct version and it has
stayed a personal mantra – “pursuit is the proof of desire.”
Sixteen years down the
road, Edi Lawani remains my ultimate go –to guide for all things showbiz. He is
to a lot of us, a role model, mentor and the most dependable of friends. Edi
Lawani has taught me so many amazing things by just sticking with old fashioned
principles of hardwork, professionalism, integrity and selflessness.
Let me recount just one
episode here. A few years ago, I got a production brief from an agency client.
The money was good (for my level then) but the notice was short. Worse than
that, the production was tricky. I did the natural, call Edi Lawani and he
offered to guide me through the drill and gave me an appointment. A while
later, I got wind of some pretty disturbing gist.The job was originally Edi’s.
The guys at an agency seemed hell bent on pushing him a raw deal. He had
offered them first class technical solutions on numerous productions for their
major client for years and felt they were acting too greedy.He had insisted on
being paid right for the job and their response was to call up another
production consultant, me. Once I found out, I pulled out and asked my agency friends
to negotiate with the boss.
Eventually he rejected
the brief and “ordered” me to do it. Edi Lawani went ahead and gave me the
prepping session. He was the last person I spoke before the production and the
first once we wrapped. It was my first stage management brief of a nationally
televised live show and Edi Lawani practically executed the brief in absentia
for “the alternative” stage manager.
Over the years I have
leaned on his priceless counsel. He has stayed in the background, guiding,
steadying the ship through our pursuits at Now Muzik and my personal forays
through Music Business Forum and AM.B-Pro activities unto the birth of COSON
and more, never hesitant to lend a hand, to come out of pocket to finance a
move, to tell us the TRUTH, however unpleasant in any situation and never demanding
or jostling for praise or recognition.
My boss, my mentor Edi
Lawani. I have navigated my biggest productions with you. I have listened to
some of the best music and talked about the most fascinating back stories with
you. I have encountered the most thought-provoking books in your library. My
flyest pair of sneakers ever, I got from you. I’ve been so blessed to know you
and I’m certain there are many like me out there who are in a better place
today because they got a little nudge from you at some point. Our commitment to
the greater good for industry and country has been inspired and significantly strengthened
by you.
As we get ready to
celebrate and party with you at Playa’s Ball on January 31, 2013 at Club
Rumors, I take a second to reflect and all I can do is smile. It’s amazing how
much value a 10K part payment for a quarterly consultancy service has delivered
sixteen years down the road. It’s just it is difficult to measure but I have a sneaky
feeling that if the Guinness Book of World Records guys can find an empirical
way to ascertain it, that may well be the most rewarding 10k investment ever.
May God bless you and
yours abundantly!
Efe Omorogbe wrote this piece ahead of 'Playa's Ball to celebrate Edi Lawani'
