FOR a foremost management solution outfit that is
interested in breaking new grounds and expanding to new borders, NOW MUZIK is excited at the right kind
of challenge present in the management deal it signed with J. Martins.
The deal would see the artiste gaining from the expertise of
the experienced crew of NOW MUZIK for
the next two years.
According to Efe Omoregbe, the unassuming brain
behind NOW MUZIK, “He presents for
us the right kind of challenge because we think he is a fantastic recording
artiste. The challenges are enormous but we are up to the task.”
Efe revealed that the outfit’s interest in J.
Martins is easy to understand as he presents something to a contemporary
highlife, what people would call afro beat in the United Kingdom. “He presents
a fantastic, fresh but traditional music,” Efe explained.
NOW
MUZIK, has a responsibility to create a better business
structure around the the J. Martins brand.
“If you are not involved with an artiste at a point
where you need to develop them from scratch, your primary duty is to ensure
that the business opportunity that they have work a lot better in their
favour,” Efe noted.
Although J. Martins’ appeal as an African sensation
is very broad after working with the likes of Cabbo Snoop and Fally Pupa, NOW MUZIK is committed to ensuring that
he gets better, bigger and stays longer in the music industry.
“Chances are that with NOW MUZIK management label today, J. Martins should present a
better investment and performance in terms of scheduling, media relations,
professionalism and promptness.
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